Community Change Slides - Exact
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Branding Our Work in the Education Industry

Community Change, Inc. distinguishes its services and addresses the niche and real-world focus areas of its programs through its unique pedagogical design. This connection between Industry, Brand, and Models defines how our work stands out in the education field.

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Connecting Industry, Brand/Make, and Models

Industry

Education

The field focused on preparing individuals for the real world. Community Change, Inc. promotes project-based, interest-driven learning tied to life and society.

Brand/Make

Community Change, Inc.

Defined by its Community Change Pedagogy—a specific framework (questions, references, and exercises), a common format (Welcome, Icebreaker, Exploratory Exercise, Expression Exercise, Review, and Reflection), and nine program models that organize participants’ learning experiences around real-world needs.

Models

Nine Program Models

  • CareerVisionsCareer exploration
  • Community ChangeCivic engagement
  • FoodpreneursCulinary arts
  • LegacyCultural awareness
  • The Black ExperienceBlack studies
  • The Latino ExperienceLatino studies
  • Mastery21st-century skills
  • Money Move$Financial literacy
  • PeaceConflict management
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Model Variations

Each of the focus activity and focus group programs—Creative Expressions, Genius!, Level Up!, Brotherhood, Sisterhood, Pathway to Power, and Beat the Streets—is designed to be applied to any model based on client needs, interests, or concerns.

Focus Activities

  • Creative Expressions — arts-based exploration and reflection that deepen understanding of real-world themes.
  • Genius! — passion projects that turn personal interests into meaningful products and presentations.
  • Level Up! — targeted skill-building workshops to strengthen academic and life competencies.

Focus Group Programs

  • Brotherhood — peer support, identity, and responsibility for young men.
  • Sisterhood — community, voice, and leadership development for young women.
  • Pathway to Power — civic voice, organizing, and youth leadership for community impact.
  • Beat the Streets — Harlem-focused program led by credible educators who grew up locally and rebuilt their lives after years in prison; collaborates with schools, afterschool programs, and community centers to engage the hardest-to-reach youth using the Community Change Pedagogy.
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How Our Brand Works in Practice

Community Change, Inc.'s ability to distinguish its services from competitors, and to deliver the intended results in the real-world areas of need, hinges upon each of its educators implementing programs as defined by its brand.

If the Education Industry is the car industry, then the Community Change Pedagogy is the engine—and the models are the vehicles built for different purposes. Just as Tesla’s electric drivetrain powers every vehicle it produces—from the Model S to the Cybertruck—Community Change, Inc. models are driven by the same instructional framework and format.

Similarly, in the Technology Industry, if Apple represents the make, then the iOS operating system is the pedagogy—it powers every device with a shared foundation. Each model—like the iPhone, iPad, or Mac—uses that same system to serve a different purpose. In the same way, the Community Change Pedagogy powers each unique model, ensuring consistency, quality, and adaptability across all learning experiences.

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Why Branding Matters

Branding is vital to Community Change, Inc. because it’s how you define and protect the identity, consistency, and trust of your educational work. In an industry filled with competing programs and philosophies, your brand serves as the unifying standard — the recognizable signature behind every service, model, and lesson.

  • Consistency: Every educator, program, and site communicates the same purpose and values.
  • Credibility: Partners and funders know what to expect from your name.
  • Clarity: Audiences understand that “Community Change” means real-world, interest-based, project-driven learning.
  • Scalability: A clear brand allows replication of your work without losing its quality or intent.

Branding turns our mission — preparing learners to survive and succeed in the real world — into clear, recognizable services that define our identity and set us apart from the competition.

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